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IIEX Europe 2024

Linus Schmitt

Von Linus Schmitt

IIEX Europe 2024 is the flagship event for visionary analytics professionals in Europe. This event is a benchmark for research technology (resTech) innovators, brand experts, marketing leaders and ambitious individuals who want to elevate their careers and businesses in the field of market research, analytics and insight.

It was an opportunity for researchers, analysts, marketers, brands, business leaders and data enthusiasts to share, amplify, connect and learn about the latest, most promising and innovative ideas the market research industry has to offer.

Coca-Cola uses the strategy of product differentiation to generate profits.

Coca-Cola uses the strategy of competitive differentiation to improve its basic competitiveness, brand awareness, consumer loyalty and value consciousness in order to take a leading position in the industry.

Coca-Cola’s differentiation strategy has resulted in its products – from coffee to tea, juice drinks, sports drinks and water to carbonated drinks – becoming the most recognizable names in the world.

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A competitive advantage is the specific factor or characteristic that gives you an advantage over your competitors. Would you like to find out more (about your products)? Arrange a free initial consultation (15 to 30 min.) with us now!

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